And by the looks of it his wife Beyonce is supporting husband Jay-Z in every way except for her wardrobe.
Whilst accompanying him to Native Foods in Westwood on Thursday for lunch, Beyonce wore a large fur scarf over a camouflage jacket.
Are you fur real? Beyonce made for an
unconvincing vegan as she joined husband Jay Z at Native Foods in
Westwood on Thursday following the revelation of their new strict diet
Fashion faux pas aside, Beyonce looked effortlessly stylish as usual.
Beyonce was recently seen taking to Jay to the popular organic restaurant, Café Gratitude, in Los Angeles, earlier this week.
Fur heaven's sake! Beyonce has apparently joined husband Jay Z in his quest to become vegan until Christmas Day to get healthy
Feeling the effects already are we? Jay Z looks as though he's pulling up his baggy jeans a few days into his new vegan diet
Oscar-winning actress Anne Hathaway and singer Ariana Grande were also dining in eatery at the time.
Their outing came just one day after Jay Z revealed that he and his wife were inspired by a close friend to give up animal food products until December 25.
Least convincing vegans ever? Beyonce and Jay Z
would certainly stand out amongst a crowd of strict animal lovers in any
given situation
We give them until Christmas: Jay has said he's uncertain if he'll continue his vegan diet into 2014
'On December 3, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!'
'This all began a few months back when a good friend and vegan challenged me to embrace a 'plant-based breakfast' everyday. It was surprisingly easier on me than I thought.'
He added: 'It just feels right! So you can call it a spiritual and physical cleanse. I will post my progress. Any professional vegans out there that have any great food spots please help out! Please!'
'I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see. P.S. B (Beyonce) is also joining me.'
Vegan is for life, not just for Christmas! Jay Z and Beyonce have vowed to keep up the diet until 25 December