But now Caitlyn Jenner is set to go one step further - by posing completely naked.
The reality TV star will reportedly grace the cover of Sports Illustrated wearing just an American flag and her Olympic medal to celebrate the 40th anniversary of her win.
The 66-year-old set a world decathlon record at the 1976 Montreal Summer Games while still known as Bruce Jenner .
A source told Us Weekly: "Caitlyn will wear nothing but an American flag and her Olympic medal. She’s excited about it."
Meanwhile, Caitlyn previously revealed that she keeps the medal in her make-up drawer because she doesn't want her children, Kylie, 18, Kendall, 20, Brody, 32, Brandon, 34, Casey, 35, and Burt, 37, to compare themselves to her.
She said: "My gold medal is my most prized possession - I'm so proud of it.
"I never wanted my kids to feel like they had to have a gold medal in order to be considered a success.
"I'm very proud of it.”
She said: “That was a great time in my life, but to be honest with you, it's even a greater time in my life right now with what I'm trying to accomplish."
