Katie Price 's photocall outfits have become as famous as the star herself over the years

Katie Price 's photocall outfits have become as famous as the star herself over the years, as she continues to (temporarily) embrace her alter ego Jordan in front of the cameras.

And tonight she's done it again - posing next to a bright pink live horse, dressed up as a fluffy unicorn with her hubby Kieran and kids Princess and Junior.

The event was to mark the launch of Katie Price's Pony Club, the subject of a new reality series, which will air on TLC later this year.
And in celebration, here we take a look back at her most memorable photocall looks over the years:

Katie Price promoting new perfume, Kissable

If anyone is known for telling it like it is, it's Katie Price.
So what better way to promote a perfume called Kissable - than wearing a giant pair of lips across her bust?
This effort came in December 2014 - and we're unlikely to forget it in a hurry.

Yes, this really happened

When you're a celeb with a new equestrian clothing range to promote the best option to get it noticed is probably to get a well-respected person of the horse world to model the range for you in a tasteful shoot, with the prettiest horse you can find.
But if you're Katie Price, that clearly won't do.
For her KP Equestrian range in March 2013, the former glamour model got dressed up as a four-legged pink horse, complete with fluffy pink mane and tail.

Katie Price promotes ColourB4 in June 2014

Katie Price made her first public appearance in June 2014 after love rat husband Kieran Hayler had a seven month affair with her best friend - and she did it in style.
Looking a bit like someone had vomited a rainbow, Katie had more colours than a bag of Skittles in the ridiculously bright outfit.
Even her bulging cleavage wasn't enough to distract stunned members of the media as she posed to promote hair product ColourB4.

Bridal white and VERY booby

If there's one thing to know about Katie Price it's this: she knows how to outdo herself, and October 2014 was the perfect example.
She turned up to attend a photocall for her new novel Make My Wish Come True in bridal white, with her boobs INCHES away from popping out her top.

Katie Price puckers up

The glamour model launched a new book with her husband Kieran Hayler in June 2013, dressing up as a pink pantomime princess for the bash.
And she had her own Frog Prince too!
She certainly didn't disappoint as she arrived at the Worx Studios in London dressed from head-to-toe in pink, with her blue satin-clad prince by her side.

Kties Sapphire Book Launch in July 2009

Katie loves embracing her different book characters - and the launch of her novel Sapphire in 2009 gave her another huge opportunity.
The star stripped off this time, before posing with a group of male models in nothing but tiny blue shorts.

THIS happened in June 2012

Katie is a keen horse rider, so she brought a bit of that hobby she loves so much to the launch of her eighth novel, In The Name of Love, in June 2012.
Wearing head-to-toe orange, she posed with a cape behind her in front of the cameras like a true pro.

Katie Price took Santa to a new level

Katie launched her book Santa Baby in 2011 and took Mrs Clause to a whole new level.
Donning red stockings and a tiny dress complete with a HUGE jacket, she showed off every inch of her pins in the dramatic ensemble.

Katie with Leandro Penna

Some things in life just make you feel reassured. Sleeping in your own bed, or eating your mum's roast dinner.
Oh, and seeing Katie Price promoting something and wearing a lot of pink with her boobs bursting out of her (visible) bra.
Katie was launching her summer lingerie range for Store Twenty One at The Worx in May 2012, and marked this by using up all of the UK's ration of pink - along with her ex Leandro.

Launch of book You Only Live Once in October 2010

This office suit ensemble is certainly one of Katie Price’s more sophisticated looks – if exaggerated, as always.
Seen here at her book launch for You Only Live Once at Waterstone's Piccadilly in London in 2010, the pink nail varnish revealed a flash of the familiar in spite of her formal look.
There's STREAMS more outfits over the years too, and she never fails to shock us.
See all her best (and worst) photocall outfits in out gallery below: