Move over Ari Gold, there is a new power player in Hollywood.
Rihanna is
going to help stars everywhere look their best and make sure those
adding the glitz and polish get paid the big bucks at the same time.
The 27-year-old has launched her very own agency which reps stylists, makeup artists and hairdressers according to The Hollywood Reporter.
New role: Rihanna (pictured last
month) has launched her very own agency which reps stylists, makeup
artists and hairdressers called Fr8me
The
singer has joined forces with talent manager Benoit Demouy, to create
agency Fr8me which will help those in the beauty and fashion field book
work on commercials, editorial shoots, ad campaigns and for red carpet
events.
Rihanna told THR: 'Hair, makeup and styling play an important role in creativity.
'I am very involved with that part of my process, so this agency was an organic thing for me to do.'
Not
done there, as part of the new venture the singer and her business
partner have also launched a photo agency A Dog Ate My Homework.
The
B***h Better Have My Money singer has already signed up some big names
in the beauty and fashion world including her own makeup artist Mylah
Morales.
Her
other new talent includes Taraji P. Henson's wardrobe stylist Jason
Bolden and hairstylist Patricia Morales, who styles Evan Rachel Wood and
Fergie, and fellow hairstylist Marcia Hamilton who helps Jada Pinkett
Smith keep her locks looking good.
'We
are lucky enough to have some of the best artists at Fr8me but I also
have a soft spot for finding new talent with extraordinary skills,'
Rihanna said.
He partner Benoit said they hoped to have a new agency which matches the evolved nature of the industry.
He
said: 'Our goal is to have a stellar reputation. The industry's changed
so much - rates have gone down, and clients just grab images off social
media, trying to bypass paying artists. But we're concerned with social
media, too ' we'll take a makeup artist with 500,000 followers over
someone else.'
Glam squad: The
singer has joined forces with talent manager Benoit Demouy, seen here in
2014 with one of the talents on their list, hairstylist Patricia
Morales
Talented bunch: The B***h Better Have
My Money singer has already signed up some big names in the beauty and
fashion world including her own makeup artist Mylah Morales
