Katy Perry was dressed to impress at the launch of her new philanthropic project on Thursday.
The
Firework singer arrived at the Nokia theater in downtown Los Angeles
rocking her always-changing locks and a colorful geometric-print frock.
Her
new project Make Roar Happen, with office supply chain Staples, will
raise funds to provide materials to teachers and students.
California girl: Katy Perry arrived at the Nokia
theater in downtown Los Angeles rocking her always-changing locks and a
colorful geometric-print frock for the announcement of her new
philanthropic event
The 29-year-old Teenage Dream songstress dressed for the event in her artsy knee-length sheath with a boat-neck neck-line.
She paired the frock with hot pink pumps and wore just a spot of jewellery - stud earrings, gold bangles, and a variety of simple gold rings.
The Roar singer's green hair was styled into a messy cute chin-length curly bob and she opted for natural make-up.
Serious but silly: While making a silly face, she reminds her fans that 'a small gesture can make a large impact'
According to The Hollywood Reporter, 'Staples will donate $1 million to DonorsChoose.org, a charity that
has helped fund more than 450,000 classroom projects for teachers and impacted
more than 11 million students'.
It
was also announced, as part of the project, that fans will be invited
to enter a contest to attend a concert and even meet the recording
artist by making a purchase of $10 or more at any Staples.
'I’m glad to partner with Staples on my Prismatic World Tour to raise
awareness and funds for DonorsChoose.org, and to remind my fans that a
small gesture can make a large impact on the very basic materials
classrooms need for teachers to help students reach their full potential', Perry said.
Making a difference: According to THR, 'Staples
will donate $1 million to DonorsChoose.org, a charity that has helped
fund more than 450,000 classroom projects for teachers and impacted more
than 11 million students'
Her role: 'With music that inspires people
worldwide, Katy Perry is a powerful voice to encourage people to 'Roar'
and recognize teachers for their impact both inside and outside the
classroom', Alison Corcoran said
Alison Corcoran, Staples' senior vice president for North America
and online marketing said of the Dark Horse singer, 'With music that inspires people
worldwide, Katy Perry is a powerful voice to encourage people to ‘Roar’ and recognise teachers for
their impact both inside and outside the classroom'.
In return, Staples will sponsor the North American portion of Katy's Prismatic World Tour.
The
tour, with nearly 60 shows left on it's calendar, will resume in
Raleigh, North Carolina on June 22 and end October 8 in New Orleans,
Louisiana.
All around the world: Katy debuted her new green
tresses on the cover of Cosmopolitan magazine. The issue marks the
first with the same cover girl on every International cover
