So was only natural the two WAGs would be guests of honour at the designer store's Christmas party on Wednesday night.
Dressed to the nines, and no doubt wearing some items from Cricket's extensive collection of boutique fashion, Alex and Coleen headed down to the party along with a number of famous faces.
Party time: Coleen Rooney is glamorous as she celebrates Christmas at her favourite Liverpool boutique Cricket
Mrs Gerrard was so excited, she tweeted before the event: Ready for the @Cricketecom Christmas party with @marshall_anneli @shereemurphy @DeanaMPT @lorrainestylist @esco_emm @ashleymorgo #whoo'.
The mother-of-three looked trim in a pair of leather trousers and sheer black lace top, and pulled her blonde locks back into a low pony-tail.
Coleen showed off her recent weight loss in a little black dress that flashed her tanned legs, bronzed from so many trips to exotic climes over the last few months.
Serious expression: Coleen's eyebrows looked rather arched as she arrived to the part in a little black dress
Hell for leather: Alex Gerrard opts for black
biker trousers with a sheer lace top with a cream underlay, while Gemma
Merna shows off her skin in panelled dress
Skinny Minnie: The mother-of-three showed off her slim figure at the festive event on Wednesday
The wife of Wayne Rooney, styles her hair into a half-up half-down look and accentuated her eyes with a metallic eyeshadow to match her gold bag.
Also in attendance was Sheree Murphy, married to former Liverpool footballer Harry Kewell, who looked cute in a black sheer sequinned and white collared blouse with a leather miniskirt and patent black ankle boots.
Hollyoaks stars Gemma Merna and Jennifer Metcalfe also headed down to the Christmas party, both looking rather elegant in black too.
Sister act: Onscreen siblings Gemma and Jennifer Metcalfe head to the party together
Dress code: It look as though black was the theme of the night, as both actresses rocked up in dark outfits
Cutie pie: Sheree Murphy looks quaint in a sequinned black blouse with a white collar, leather skirt and black ankle boots
Gemma wore a sheer lace and black
panelled minidress that strategically covered her cleavage but showed
off her navel and shoulders.Her onscreen sister Jennifer showed some skin thanks to her plunging black top, tucked into a textured, glittery black skirt.
The only WAG wearing colour was Dani Lawrence, wife of Liverpool goalie Brad Jones, who swathed her baby bump in a red, pink and brown geometric bodycon dress.
Breaking the trend: Only Dani Lawrence wore colour, in a geometric print dress, blazer and Christian Louboutin heels
