United had been expected to sign a new long-term contract with shirt suppliers Nike for as much as £1billion before the six-month exclusive negotiating period ended last month. Woodward had been confident as long ago as last October of agreeing a 'major increase' in terms with Nike, whose current £303m deal expires at the end of next season.
The next United kit partnership is estimated to be worth 10 figures if the length of the contract is similar to the present 13-year agreement.
There is time pressure on Woodward and his commercial staff because the big sports clothing companies, with whom United are now free to negotiate, generally need 18 months' notice to deliver a new kit range.
But with Puma (Arsenal), adidas (Chelsea) and Warrior (Liverpool) all investing considerable funds elsewhere in the Premier League, Nike are still strong favourites to keep their swoosh on the United shirt.
A Nike spokeswoman said: 'We have a great partnership with Manchester United and are still talking to them.'
Sir Alex Ferguson and publishers Hodder & Stoughton are so confident about sales of his second autobiography that there will be no newspaper serialisation ahead of the release on October 24. Fergie (right) is such a big name that it's felt pre-publication exposure, a prerequisite along with the accompanying rights cheque for most big sports books, is not needed. Among the fascinating aspects of the memoir, which comes 14 tumultuous years after his first autobiography, will be how much Fergie will reveal about his battle with Irish racing tycoons John Magnier and JP McManus over the breeding rights to Rock of Gibraltar or whether he will answer questions on the subject on his book tour. Very little and no, I suspect.
Forest in the spotlight
Jim Price, agent and cousin of Nottingham Forest manager Billy Davies as well as being the effective CEO at the City Ground, is understood not to have passed the Football League's owners and directors test. That has to lead to extra scrutiny on Forest being one of six Championship clubs who paid out £1m or more to agents over the year ending June 30. Blackpool were the only Championship club not to fork out a penny to middle men and, coincidentally, chairman Karl Oyston has been elected to the Football League board. The most unlikely number in the FL's agents fees table was kamikaze spenders QPR having £0 against their name. But that was only from June 7 to June 30.