So it's understandable that he wanted to get away from it all in the wake of vitriolic feedback.
The movie was, of course, a family affair; starring Will's 14-year-old son Jaden, and it made sense for this tight unit that the getaway was similarly clannish.
Hawaii times: Jada Pinkett Smith worked out on a paddle during her vacation with husband Will Smith on Sunday
And the family soon got to enjoying the sporting opportunities offered by their beautiful holiday destination.
Jada and her children were drawn to the epic Hawaiian waters.
Stunning form: Jada looked athletic and toned in her functional beach wear
A tasty snack: Will grabbed a taste of ice cream from a local fruit stall
Nice wing: As Jada got her paddle on, her husband relaxed on the golf course
Jaden and Willow, meanwhile, were treated to some supervised surfing lessons.
Both the Smith youngsters looked pretty able on their boards as they wove in and out of the surf.
A relaxing work-out: Jada looks pretty chilled out but paddle boarding is good for body tone
Just like momma: Willow spent the day surfing with her brother Jaden
She's got the moves! The youngster was looking pretty proficient on the board
Will, meanwhile, headed to the golf course.
There, wearing a jazzy pair of red trousers, white polo shirt and a baseball cap, he looked supremely relaxed as he worked his way around the course.
After Earth, Hawaii must seem like a taste of peaceful paradise.
There, wearing a jazzy pair of red trousers, white polo shirt and a baseball cap, he looked supremely relaxed as he worked his way around the course.
After Earth, Hawaii must seem like a taste of peaceful paradise.
Not to be outdone: Jaden was looking pretty handy with his board, too
Riding it: Will's boy is just as nimble on his feet as his famous old man
Holding his nerve: The waves in Hawaii can be unpredictable but Jaden was being supervised