Cannes - Commercials with a social conscience took the spotlight on the last day of the Cannes Lions International Festival of Creativity.
Ads that promoted self-esteem, touted safety and celebrated diversity nabbed some of the most prestigious honours on Saturday, as the world's largest advertising awards and trade show wrapped up.
These two were named the best ads for the year and it's easy to see why they are the cream of the 2013 crop.
