SA Football Association vice-president Mwelo Nonkonyana is not comfortable with the idea, though. He says it will have a negative impact on Safa's regional associations and its leagues. In addition, it will hit all Sunday games involving the national team, Bafana Bafana.
"The ban will impact heavily on all our regions, which are sponsored by the SAB Regional League. We don't have the full details of the ban. We would appreciate the opportunity to send a delegation to the government to make a presentation," says Nonkonyana.
SABMiller director of communications Vincent Maphai says his company is concerned, but will await the full rollout of the legislative process before determining its response. "We have to wait until we get more details on this and how it is framed," he said.
"The sporting codes will obviously suffer. My suspicion is that this law will be published for comment within a month or two."
Fifa does not allow company names to be displayed on jerseys of national teams, but they can wear them for training purposes. Should the alcohol ban become law, then Bafana will have to ditch the Castle Lager emblem when they are warming up for Sunday matches.
The ban could even affect VIPs in private suites who will have to watch games with parched throats.
Cricket SA (CSA) commercial manager Marc Jury said: "It would be a huge blow to SA cricket. The investment that SAB makes is huge and it has been for two decades. They've been with us through thick and thin.
"We don't know what a ban would mean. There is so much speculation that you try and plan for a worst-case scenario. We're hoping that's not going to be the case.
"Besides their involvement with CSA, SABMiller also has 'pouring rights' sponsorships at every single ground in the country," said Jury.
Pouring rights are a beverage maker's exclusive rights to have its products sold at a venue.
"It would be a very sad day if SAB was not allowed to be involved in SA sport, and not just for cricket. It would throw the sponsorship market into turmoil.
"Their whole strategy and philosophy is around being a proudly SA brand, specifically Castle Lager."
